At the end of each campaign, the brand that conducted the campaign evaluates the percentage of adherence to the influencers' brief. This constitutes an average score for each influencer, allowing us to determine if they tend to adhere well to the campaign briefs they participate in.
An influencer who adheres well to the briefs will have a percentage close to 100%. The smaller the percentage, the more it indicates that the influencer tends not to adhere to the campaign briefs. Therefore, we recommend selecting those with high percentages, as they have previously provided complete satisfaction in their past collaborations.
The percentage can range from 0% to 120%, giving you the opportunity to reward those who have exceeded your expectations. Please note that if it's a paid campaign, this percentage will also affect the influencer's compensation.