The selection and filtering of influencers participating in your campaign will be carried out on two levels:
1. Campaign targeting criteria (which will restrict the type of influencer who can view and apply to your campaigns):
Social media platforms.
Size of their community (selection of minimum and maximum followers on the selected social network).
Their interests: Beauty, Lifestyle, Family, Sports, etc.
Their age.
Location (Country or specific area around an address).
2. Influencer validation criteria (data provided to help you choose among applicants):
Engagement rate
Average percentage of compliance with the platform's brief.
QR (Quality Rating).
AQS (Audience Quality Score by HypeAuditor).
Influencer's audience: age, gender, location, interests, % of fake followers, etc.
Influencer's motivation.
Preview of the influencer's recent publications.