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How does the platform work (for creators and influencers) ?
How does the platform work (for creators and influencers) ?
Aurélie avatar
Written by Aurélie
Updated over 5 months ago

1. Registration

The first step is to create an account on https://app.influence4you.com/signup/i.

This will allow you to view and apply for campaigns that interest you.

Registration is free, and once completed, you will arrive at the catalog of active campaigns.

2. Connecting social networks

Some campaigns require posting content on your social networks, which will require connecting your Instagram, TikTok, YouTube, etc. accounts in order to apply.

Indeed, by connecting social networks, we can:

  • Verify that the number of followers corresponds to the brand's expectations (which indicates a desired minimum and maximum on their side)

  • Retrieve thumbnails and statistics of the content created for the campaign

3. Credits

Each account has 5 credits to apply for product gifting / voucher campaigns. These credits are only restored after creating the content for the campaign (in case you've been accepted by the brand) or after being rejected by the brand.

4. Types of available campaigns

  1. UGC campaigns : This type of campaign is always paid and asks creators to make a video for the brand. If the video is selected, the creator will receive the amount indicated on their account (amount shown in €).

  2. Product gifting campaigns: This type of campaign may or may not be paid. It offers creators the opportunity to receive products and create content on their networks in exchange, while respecting the campaign brief.

  3. Voucher campaigns: This type of campaign is identical to product gifting campaigns, except that creators will have to order the products themselves on the brand's website using the voucher that will be provided to them.

  4. "Tailor-made" campaigns: This type of campaign is completely free and allows brands to detail all types of requests for which they are looking for content creators. The content of the campaign can therefore vary completely from one campaign to another, and this simply allows brands to find creators interested in this very specific service request, then to communicate directly with the creator.

  5. Consumer review campaigns (e.g., Laboratoires Enova campaign attached): Finally, this type of campaign allows brands to find consumers interested in testing their products and sharing a consumer review on the review page of their choice.

5. Applying for a campaign

Clicking on the campaign allows you to access its detailed brief. Then simply apply at the bottom right of the page by filling out the form. Your application will then appear on the brand's side. Brands must manually approve or reject applications on their end.

As soon as your application is accepted, you must create the content of the brief within the allotted time (indicated on the campaign) to recover your credit or receive your remuneration.

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